Orlando, Fla. (For immediate Release) Tupperware brand products
made their debut in 1946 the start of a revolutionary post-war
period in history. For 50 years, Tupperware brand products have
closely followed rollercoaster trends from the suburban movement
to the 60's feminist revolution to '90s "cocooning" continually
adding a unique organizational touch to the lives and kitchens across
the nation.
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Just prior to its consumer introduction in 1946, inventor Earl
Tupper's plastics like the materials of many manufacturers were
dedicated to the war effort. The versatility and convenience of
Tupper's "miracle" products helped to launch the plastics revolution
of the next decade. Tupper's first consumer plastic products the
Wonderlier Bowl and Bell Tumbler offered a unique benefit that
traditional food containers did not they were lighter and less
likely to break than traditional glass and crockery.
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With the onset of the post-war "baby boom," women dedicated
themselves to caring for their growing families. The "Tupperized"
kitchen was born ... a kitchen that was well organized and neat,
and featured a variety of containers that replaced unsightly open
packages and that kept food fresh longer.
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In 1946, Tupper introduced his legendary airtight seals
patterned after the inverted rim on a can of paint which prevented
food from drying out, wilting or losing its flavor in the now-common
refrigerator. Despite their breakthrough nature, Tupper's products
didn't sell well in retail outlets, primarily because consumers
needed demonstrations in order to understand how they worked.
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In response, the first Tupperware Home Party was held in 1948,
introducing an all-new way for Tupperware products to reach
consumers. Demonstrations proved a dramatically effective way
of communicating the benefits of the revolutionary seal.
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By 1951, the Tupperware Home Demonstration system was working
so well that all Tupperware products were taken off store shelves
to be distributed in this manner. The direct sales demonstration
was a welcome diversion for women, whose involvement in the
community mostly revolved around their family.
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Selling Tupperware products via the party sales method was
an appealing career for these women, who had few career opportunities
after their men returned from the war. As consumers relocated from
large urban centers to homes in the suburbs, backyard barbecues
became a favorite way for families and neighbors to spend leisure
time. The new Tupperware products answered needs created by this
popular pastime. The Party Bowl kept macaroni and egg salads fresh
and cold outdoors, while The Pie Taker provided easy transportation
for homemade desserts. The Dip 'N Serve Serving Tray functioned
much the same way, making it simple to get chips and dip to and
from the backyard or the picnic site.
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The '60s were times of social upheaval with the family
undergoing social changes. As two-income families became more
common, women actively pursued career opportunities and Tupperware
filled the ensuing product niche with designs like the Traveling
Desk, Drawer Organizers, and the Plastic Carrying Case.
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The huge wave of baby boomers that began having children of
their own created a need for sturdy, stimulating toys. Again
Tupperware rose to the challenge, introducing an innovative line
of toys like the Shape-O toy, a fun-yet-educational design which
challenged each stage of a child's development from functioning
as a rattle for infants to promoting eye-hand coordination in
toddlers. While the demand for specialized kitchen products soared,
Tupperware kept pace with changing palates by offering storage
products like the Mix 'N Stor Container, and the Tortilla Keeper
for serving ethnic dishes.
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Thanks to advances in medical technology, consumers were living l
onger than ever before, resulting in an increasing population of
seniors. During this era, Tupperware introduced the Instant Seal,
which catered to a mature population with not-so-nimble fingers.
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This era also brought drastically changing lifestyles with more
households than ever before requiring dual incomes to meet increasing
economic demands. More women went to work outside the home faced
with balancing their roles in the office and the home. A career
in Tupperware offered these new entrants to the workforce a flexible
way to earn money and spend time with their children.
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When microwave ovens first began entering kitchens, Tupperware
introduced products designed specifically for both the microwave
and conventional ovens. Once the microwave was fully accepted as a
household appliance, Tupperware introduced products exclusively for
the appliance such as the microwave Reheatables line and TupperWave
lines, which could warm up leftovers or cook the frozen foods that
were becoming more and more a family staple.
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In keeping with the fast-paced '80s, Tupperware introduced
products designed to maximize people's time. The TupperWave
Stack Cooker was designed to make a three-course meal for four in
the microwave in 30 minutes allowing a busy population to have
traditional family dinners while the Meals in Minutes Microsteamer
prepared a fresh meal for two in 10 minutes or less. Modular Mates
containers provided a storage system that could be custom-tailored
to store staple foods in bulk, cutting down on waste and stretching
grocery budgets and kitchen storage space.
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In response to growing environmental awareness, Tupperware
containers offered positive alternatives to disposable wrap and
packaging, including the Square-A-Way sandwich keeper, the Box
Lunch and the Lunch 'N Bag sets.
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The CrystalWave line of microwaveable food storage containers
featured Braille and metric capacity measurements, reflecting
Tupperware's continued responsiveness to consumer needs.
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The 1990's trends reflected a renewed emphasis on the home and
traditional comforts such as home-cooked meals. Right in step with
this trend, Tupperware launched an expanded product line of
contemporary-design kitchen tools made with Tupperware's signature
quality and ingenuity the Peeler Plus, the Coffee House Set,
and the Double Colander combined traditional kitchenware with a '90s
sophisticated savvy.
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By 1992, nearly half of all Tupperware consultants held full-time
jobs in addition to selling Tupperware products. In deference to a
trend toward "one-stop shopping," the company introduced "Value for
Time" classes and "Custom Kitchen Planning" demonstrations, where
customers learned about microwave cooking and food preparation,
as well as ways to save money on their grocery bills, valuable
cabinet space and time. In addition, "Rush Hour" and "Office"
parties allowed Tupperware demonstrations to fit the busy schedules
of time-pressed customers.
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Just as Earl Tupper's early plastic products revolutionized
food storage and preparation, today's Tupperware products continue
to enhance lifestyles by offering ingenious design, quality
construction and a lifetime warranty. During the 21st century,
the world will continue to change, and Tupperware will continue
to evolve right along with it, using a modern approach to form and
function to create convenient solutions to households tasks.
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Tupperware now reaches nearly 100 markets around the world,
offering culturally distinct items such as the Kimchi Keeper,
the Kimono Keeper and the Japanese Bento Box.
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In the new millennium, consumers can count on the same quality
of Tupperware products representing extraordinary design for
everyday living. Moreover, in today's information-age busy
consumers can be sure of Tupperware's expansion into new channels
such as the Internet and shopping mall showcases to meet societal
change in marketplaces around the world.
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For more information about Tupperware products, Custom
Kitchen Planning, or Hosting a Tupperware Party,
click here to find a Consultant near you.
Or contact us and we'll help you find one.
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Tupperware Brands Corporation is a global direct seller of premium, innovative products across multiple brands and categories through an independent sales force of approximately 1.9 million. Product brands and categories include design-centric preparation, storage and serving solutions for the kitchen and home through the Tupperware brand and beauty and personal care products through its Avroy Shlain, BeautiControl, Fuller, NaturCare, Nutrimetics, Nuvo and Swissgarde brands.
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